Expert Copywriter for Healthcare Providers
Become the authority in your specialty. Save time and money in the process.
Welcome
As a healthcare provider, you know all too well the struggles in today’s healthcare system.
Attracting new patients and retaining them is more difficult than ever
A marketing strategy is low on your priority list because your admin work is overwhelming
You want to become the “go-to” in your specialty but you don’t know how to accomplish this
In this new world after the pandemic, growing your practice and attracting patients who trust you is key. Loyal customers are four times more likely to refer to others! But with so much administration work to be done while also trying to maintain a superior level of care, it is difficult to focus on growth and become an authority in your specialty.
And becoming an authority in your specialty is important.
When you are the authority, it’s much easier for patients to find you. You grow your practice while eliminating some of those administrative headaches. You can practice what you love to do and then still have a life outside of work.
Having a strong online presence is the way to becoming an authority in your specialty.
Patients shop around online before they commit to seeing a certain healthcare provider. They want to feel like they know and trust you before they even schedule their first appointment. In the Clinicians of the Future report released last year, 86% of healthcare providers believe that the rise of patients being informed about their own healthcare conditions is driving healthcare change. Having a strong online presence includes having:
A website with strong web copy that explains why your patients should be seeing YOU
Search Engine Optimized (SEO) content, so that your site ranks high on Google and is easy for potential patients to find
Fresh content on your site so that you stay relevant at all times
But you don’t have time to work on your online presence!
How can you establish your online presence and reach your goals for your practice and for your life?
By working with me, an expert copywriter in the healthcare industry.
I’m Kristen Breaux, a freelance copywriter in the healthcare space. I create marketing strategies that will deliver new patients to your practice. My goal is to have leads searching for you, not the other way around. When you work with me, we develop goals specific to you and your practice that help you save time and money.
Patients now more than ever want to understand more about the care they receive. With my help, I can express the value you bring patients - without all the complicated medical jargon.
I understand what your practice needs.
How? I have worked in the medical sales industry for 18 years and counting. I see what you deal with in your office every single day. I see the hours you work, the turnover you experience, the inundation of paperwork, the EMR struggles, and more.
Let me help you develop your online presence, so you can attract the right patients and have more time to work on your actual job, helping people. In collaboration with you, I research topics using only respected studies in the industry. So you can be confident the content I produce for you is relevant and accurate.
Services & Rates
After our first discovery call I will present a proposal that best fits your needs and the needs for your practice. Here are some services that I can provide for you:
Web Page Content: Starting at $500
Blogs: $200-$600
Case studies: $200-$600
Email series: $150 per email
Other forms of copy including white papers, Ebooks, and Opt-ins will vary depending on need. There are bundle options available depending on your needs. Monthly retainers are also an option so that you can rely on consistent, quality copy.
When you work with me you can feel confident that you are getting quality work that is relevant to your specialty. Here are some services that I provide:
Search Engine Optimization: I use strategic keywords, not useless fluff, that drive quality clients to your site. This will help you climb the Google ranks which is invaluable to your business.
Blogs and Articles: I research topics using scholarly, up-to-date studies. I create content based on what your specific audience wants to hear about.
Email Campaigns: You can keep the patients you acquire for the long term with continuous outreach through a solid email campaign.
When you invest in marketing through intentional copywriting you will save money that you otherwise spent on ads! I will create an inbound marketing strategy for your practice that will bring patients to you organically, saving you time and money.
Testimonials
"Kristen is a fabulous copywriter! I would highly recommend her to any professional in the health and medical field. Kristen takes pride in her work and provides creative, high quality techniques to provide inspiring copy to her clients. Communication and collaboration are two areas where she excels. I look forward to working with her again for future projects and collaborations!"
- Kendra Bergman, Fit for You!
Why should you use an expert freelance medical copywriter?
In today’s online world, you need to set yourself apart from your competition.
Marketing is a must.
If you aren’t working on your online presence, you are losing out on potential clients. While you aren’t engaging potential patients regularly, someone else is. Here’s what I do for you:
I work on your marketing strategy to reach your specific audience.
I create engaging content from anything to the latest news in the healthcare industry, breakdowns of common procedures that you perform, what to expect at your first visit, and more.
I help make your good ideas that you don’t have time to execute a reality for you.
I partner closely with you and use your insight and requests with my copywriting skills to set you apart from the rest.
Through building up your online presence, your patients develop trust in you. They look at you as the authority that you are. All of the content I produce for you will tell your patients exactly how to connect with you, so that they know the next steps to see you as a provider. And of course, I will use best practice SEO research to build you up.
So call me. It’s that simple. Save time. Save money. Become the boss you deserve to be. I’m excited to work with you, and have a little fun along the way.
About
I’m Kristen, a freelance healthcare copywriter.
I have spent the past 18 years working for two major medical device companies as a sales rep. Every day I am responsible for:
Seeing patients in the clinical setting
Collaborating with physicians, physician assistants, and nurse practitioners to take care of our mutual patients together
Mitigate pain points for providers any way I possibly can
I have a passion for helping our mutual patients understand what procedures, treatments, and other options are available to them in a way they can understand. This establishes trust between myself and my patients, and trust between patients and their healthcare provider.
Getting to know people and making them feel comfortable- and happy- in the healthcare setting is a skill I have developed over many years in the medical industry.
Copywriting gives me the ability to help you reach so many potential future patients and make them part of your practice FOR LIFE.
I am different from other copywriters because I personally know your struggles. I will provide thorough and effective research that will grow your business. This is just another way I help you, my client, as you help your patients, your clients.